The rebirth of De Gentse Feesten '22!
De Gentse Feesten is the largest urban festival in Europe with more than a million visitors in ten days. It's a free city festival where one thing is certain: year after year, the event is a great source of ambiance, for young and old!
The challenge
Translating the strong campaign image (made by Soon) into a user-friendly website. An assignment that challenges us both creatively and strategically every year.
The result
An engaging overall story that immediately lets visitors taste the unique atmosphere at De Gentse Feesten. The website's set up is user-friendly for young and old, exactly as it should be!